|Title of the article||
APPROACHES TO ESTIMATION OF SOCIAL DIMENSION IN BUSINESS
Savina Tat'yana Nikolaevna, Candidate of economic sciences, associate professor, sub-department of economics, Ogarev Mordovia State University (68 Bolshevistskaya street, Saransk, The Republic of Mordovia, Russia), firstname.lastname@example.org
Background. Due to formation and development of the market economy it is required to understand the social responsibilities of business and the role that is played or should be played by the social responsibilities, social activities of individual entrepreneurs in shaping the social climate in the country and in solving social problems thereof. The purpose of the article is to reveal the economic content of the social investment business; to study methodological aspects of the social dimension of the business.
social investment, business, social responsibility, social brand, social impact.
1. Sotsial'naya otvetstvennost' kompanii: prakticheskaya pol'za dlya biznesa: metod. rukovodstvo [Companies’ social responsibility: practical benefit for business: tutorial]. Moscow, 2002.
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